Price Matters

  • Most buyers shop online for homes using price ranges, like $400,000-$500,000
  • If you price the house at $500,000 you will get visibility with buyers shopping both between $400,000-$500,000 and $500,000-$600,000
  • A house priced at $510,000, will only get half of those buyers

Impact of Price on Visibility

Effects of Overpricing

  • It’s a Myth to think “I’ll price it high to leave room to negotiate”
  • Overpriced homes will make the competition sell faster
  • While your home sits on the market, it will attract less buyers and sell for less than market value

Automated Pricing

  • DON’T rely on automated pricing from sites like Zillow and Redfin.
  • They use simple average estimations, without keeping in mind the upgrades, location, schools, proximity to shopping, freeways, and more.
  • In King County, Zillow estimate error rate is 7% on average